Salesforce MC-202 Questions & Answers - in .pdf
- Vendor: Salesforce
- Exam Code: MC-202
- Exam Name: Salesforce Certified Marketing Cloud Email Specialist
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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
1. Northern TV-ail Outfitters (NTO) sent a targeted email to 1,000 customers, but the actual number series was
10% less. In troubleshooting the issue, NTO noticed that 100 email addresses contained a typo of "gmail.com instead of "gmail.com".
Which Marketing Cloud feature prevented emails from being sent to an invalid domain?
A) Bounce Mail Management
B) Auto-Suppression Lists
C) List Detective
2. Amarketer is asked to create a sendable data extension from various tables including orders, subscribers, and product line items. The resulting data extension will be used as an entry source fora journey.
Which tool should help create this table?
A) Audience Studio
B) Automation Studio
C) Data Designer
3. Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.
What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?
A) Create one Entry Source for each messaging channel.
B) Ensure source channel Is available in subscriber data.
C) Send both email and SMS to ensure subscribers get NTO's messages.
4. Every day, Northern Trail Outfitters (NTO) adds to a data extension with purchasers of a new luxury cooler line. To give these customers a high-end purchasing experience, NTO wants to send a customized
'congratulations' email the day they are posted in the data extension,and follow up with a review request 14 days later.
Which automation solutions should be set up to accommodate this request?
A) Journey Builder and Behavioral Triggers
B) Automation Studio and Path Optimizer
C) Automation Studio and Journey Builder
5. When building anemail audience, a marketer first runs a query to update a data extension referenced in the audience query.
Which configuration should be used to ensure the exclusion is updated before the audience query runs?
A) Place the audience SQL Query Activity below the exclusion SQL Query Activity.
B) In the step with the two SQL activities, place a wait step between them.
C) Place the audience SQL Query Activity in a step after the exclusion SQL Query Activity.
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: C | Question # 3 Answer: A | Question # 4 Answer: C | Question # 5 Answer: C |
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