Marketo MCE Questions & Answers - in .pdf
- Vendor: Marketo
- Exam Code: MCE
- Exam Name: Marketo Certified Expert Exam
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- Vendor: Marketo
- Exam Code: MCE
- Exam Name: Marketo Certified Expert Exam
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Reference: https://go.marketo.com/rs/561-HYG-937/images/MarketoMCEPrepGuide2.pdf
Marketo MCE Exam Overview:
| Certification Vendor: | Marketo (Adobe) |
|---|---|
| Exam Name: | Marketo Certified Expert |
| Exam Number: | MCE |
| Exam Format: | Multiple Select, Multiple Choice |
| Passing Score: | 67%-70% |
| Exam Duration: | 90-150 |
| Exam Price: | USD $225 |
| Available Languages: | English |
| Real Exam Qty: | 50-75 |
| Certificate Validity Period: | 2 years |
| Related Certifications: | Adobe Certified Expert - Marketo Engage Business Practitioner Marketo Certified Associate |
| Sample Questions: | Marketo MCE Sample Questions |
| Exam Way: | Proctored exam delivered online or at authorized testing centers via Kryterion/Webassessor. |
| Pre Condition: | No formal prerequisite. Recommended: 1+ year of Marketo administration/marketing automation experience and approximately 800-1000 hours of hands-on Marketo usage. |
| Official Syllabus URL: | https://experienceleague.adobe.com/ |
What is the duration, language, and format of Marketo Certified Expert, MCE Exam
Language: English, Japanese
Exam number: AD0-E552
Question format: Multiple choice and multiple select
Passing mark: 70%
Exams are scored based on the number of correct answers divided by the total number of questions
Delivery: Onsite/Online proctored (requires camera access) or test center proctored
Duration: 90 minutes
Number of questions: 75 questions
Prerequisites for Marketo Certified Expert, MCE Exam
At a minimum, the candidate seeking accreditation as a qualified market expert must have a combination of:
Marketing automation tools
1 year of experience as an advertising and marketing automation professional
Advertising and marketing of data sources.
Task management
Over 1 year (800-1000+ hours) of hands-on experience using Marketo's conceptual knowledge and recognizing the business context of using advertising and marketing automation.
Analysis and reporting tools
1 to 2 years of experience in advertising and general marketing
Basic knowledge of marketing automation.
Marketo MCE Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Targeting and Personalization | 16% | - Personalization
|
| Program Fundamentals | 30% | - Smart Campaigns
|
| Lead Management | 20% | - Scoring and Lifecycle
|
| Implementation and Operations | 18% | - Administration
|
| Analytics and Reporting | 16% | - Reporting
|
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