Salesforce AP-214 Questions & Answers - in .pdf
- Vendor: Salesforce
- Exam Code: AP-214
- Exam Name: Marketing Cloud Advanced Cross Channel Accredited Professional
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- Exam Code: AP-214
- Exam Name: Marketing Cloud Advanced Cross Channel Accredited Professional
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Salesforce AP-214 Exam Overview:
| Certification Vendor: | Salesforce |
| Exam Name: | Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional |
| Exam Number: | AP-214 |
| Passing Score: | 67% |
| Related Certifications: | Marketing Cloud Accredited Professional Marketing Cloud Email Specialist |
| Real Exam Qty: | 40-45 |
| Available Languages: | English |
| Exam Price: | USD 150 |
| Exam Duration: | 60 minutes |
| Exam Format: | Multiple Choice, Multiple Select |
| Certificate Validity Period: | 2 years |
| Recommended Training: | Marketing Cloud Advanced Cross Channel Accredited Professional Preparation Marketing Cloud Product Enablement Resources |
| Exam Registration: | Kryterion Webassessor Salesforce Trailhead Academy |
| Sample Questions: | Salesforce AP-214 Sample Questions |
| Exam Way: | Online proctored or onsite testing center |
| Pre Condition: | Recommended: 6+ months of hands-on experience with Salesforce Marketing Cloud, familiarity with cross-channel marketing concepts |
| Official Syllabus URL: | https://trailheadacademy.salesforce.com/certificate/exam-mc-advanced-cross-channel-ap---AP-214 |
Salesforce AP-214 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Interaction Studio | 8% | - Personalization and decisioning capabilities - Integration with other Marketing Cloud modules - Real-time interaction management |
| Topic 2: Mobile (SMS/Push) | 13% | - GroupConnect and WhatsApp integration - MobilePush tools and functionalities - Mobile Studio configuration and usage - MobileConnect features and capabilities |
| Topic 3: Einstein for Marketing Cloud | 23% | - AI-powered personalization and prediction - Send Time Optimization - Einstein Engagement Scoring - Einstein Copy Insights - Einstein Engagement Frequency |
| Topic 4: Ad Studio | 12% | - Campaign management and optimization - Audience targeting and segmentation - Integration with advertising platforms |
| Topic 5: Social Studio | 10% | - Social media publishing and engagement - Content management and moderation - Social analytics and reporting |
| Topic 6: Triggers | 7% | - Data extension and trigger management - Event-driven automation - SOAP and REST API triggers |
| Topic 7: Journey Orchestration | 25% | - Activities and decision splits - Entry sources and audience evaluation - Journey design and best practices - Comparison between Datorama and Google Analytics - Reporting and performance analysis |
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
1. What is the fastes way to add a classification to a post?
A) Classification cannot be added to a post
B) Macro
C) Add classification manually to each post.
2. Which three types of recommendations are supported by Einstein Web Recommendations?
Choose 3 answers
A) Banner
B) Product
C) Content
D) Brower
E) Operating System
3. How should an administrator update the "Do Not Track attribute" value after it has initially been set?
A) Respond to the email with the subject line 'Begin Tracking''
B) Log a support case
C) Overwrite a subscriber's DoNotTrack settings with an import
D) Use an API Call
4. If an administrator put an email in a shared folder and did not set permissions, which business units would have full access to the email?
A) Onlythe top level business unit will have access and permissions need be set here for sharing
B) Onlythe business unit where it was created will have access
C) All business units will haveaccess
D) Onlythe business unit(s) immediately below the top level account will have access
5. How does Send Time Optimization (STO) help marketers optimize their marketing campaigns?
A) STO can help send SMS messages at the time individuals are most likely to engage with the message
B) STO analyzes the best time to send a scheduled batch send from Email Studio based on the content in the email
C) STO uses all commercial and transactional send data to determine trends in message engagement and optimize sends
D) STO predicts the best time to send a message for each contact through Journey Builder
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: A,B,C | Question # 3 Answer: D | Question # 4 Answer: A | Question # 5 Answer: D |
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