GCCC SCMP Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Message Development and Design | 20-25% | - Message strategy and architecture - Content strategy - Audience segmentation and targeting - Creative development processes - Channel selection and optimization |
| Evaluation and Measurement | 15-20% | - Measurement frameworks and models - Continuous improvement processes - Key performance indicators (KPIs) - ROI and business impact assessment - Analytics and reporting |
| Strategic Planning and Analysis | 20-25% | - Environmental scanning - Situation analysis methodologies - Stakeholder identification and mapping - Research and measurement frameworks - Setting strategic communication objectives |
| Implementation and Execution | 15-20% | - Change management communication - Integration of communication channels - Crisis communication planning - Resource allocation and budgeting - Project management for communication |
| Strategic Communication Foundations | 15-20% | - Role of communication in organizational strategy - Communication theory and models - Ethical principles in strategic communication - Professional standards and competencies |
GCCC Strategic Communication Management Professional Sample Questions:
1. Which course of action is BEST to take when a client asks that inaccurate revenue information be shared with a major publication during an interview?
A) Agree to do what the client wants.
B) Refer the client to another firm.
C) Advise the client to only share accurate information.
D) Compromise with the client to share revenues 25% higher than reported.
2. In evaluating the success of a media skills coaching and training program for executives in the organization, which of the following should NOT be the expected outcome?
A) Better media relationships.
B) They understand what to say and when.
C) Confidence is enhanced.
D) Consistently positive media coverage.
3. A communication manager for a chemical company learns during a casual lunch conversation with an operations manager that the company accidentally harmed the environment because of an accident and is not following its internal code of good conduct and transparency to stakeholders. Which response is the MOST ethical?
A) The communication manager should speak to company leaders about a proposed action plan regarding the accident and lack of transparency, and should also contact the company's ethics department about the situation.
B) After speaking with leaders about the company's unethical handling of the accident, the communication manager should resign and might consider anonymously leaking the information to a regulatory agency.
C) The communication manager could infer that the lack of communications and transparency indicates a cover-up and look for a way to discretely take the story to the media.
D) The communication manager should urge leadership to stop accidents that harm the environment, and in doing so, has performed his or her ethical duty and can ensure that the information does not get out to media and other parties that could harm the company's reputation.
4. Which objectives are MOST important when developing a communication strategy?
A) Safe, measurable, actionable, relevant, and targeted
B) Substantial, marketable, actionable, and time-sensitive
C) Specific, measurable, attainable, relevant, and time-sensitive
D) Strategic, memorable, attainable, and task-oriented
5. Which of the following is the MOST important role in strategic communication during digital transformation?
A) Selection of communication tools
B) Change management communication
C) Technology training plans
D) Employee engagement surveys
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: D | Question # 3 Answer: A | Question # 4 Answer: C | Question # 5 Answer: B |
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