Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Automating Business Processes | 17% | - Select appropriate automation tools - Design engagement programs and sequences - Build lead nurturing and campaign workflows |
| Topic 2: Evaluation | 17% | - Assess existing infrastructure and marketing maturity - Analyze business requirements and recommend solutions - Design strategies to identify customer needs |
| Topic 3: Lead Management | 14% | - Implement scoring and grading models - Design lead generation strategies - Configure lead routing and handoff processes |
| Topic 4: Account Configuration | 16% | - Technical setup and architecture planning - Data migration and integrity maintenance - Usage governance and permission strategies |
| Topic 5: Email Marketing | 10% | - Apply email marketing standards and best practices - Optimize email content and performance - Ensure deliverability and compliance |
| Topic 6: Reporting, Metrics, and Analytics | 12% | - Configure and customize reports and dashboards - Interpret results and recommend improvements - Define relevant KPIs and metrics |
| Topic 7: Sales Emails and Alerts | 6% | - Configure Sales Emails and Alerts features - Maximize sales and marketing alignment |
| Topic 8: Personalizing the Prospect Experience | 8% | - Recommend engagement enhancements - Implement consent and preference management - Design personalized interactions |
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
1. LenoxSoft added Engagement History metric fields to campaign page layouts in their Salesforce org. All of the values for the Engagement History metric fields are "0".
What could be the explanation for this experience?
A) The Marketing Cloud Account Engagement users do not have the Marketing Cloud Account Engagement permission set and cannot see the data.
B) The data hasn't been refreshed in 24 hours so the values haven't been updated.
C) The engagement with those assets happened before the fields were added to the page layouts.
D) The campaign is not a connected campaign so the data is not syncing.
2. LenoxSoft has a Product Interest form where prospects can select a field value for which product lines they are interested in. The company wants that form field to automatically add prospects to a list for the product line they are interested in. If they select "Product Line A," it will add them to the "Product Line A" list. If the prospect field value doesn't contain "Product Line A," they would also like them to be removed from the list.
Which automation tool in Marketing Cloud Account Engagement should be used?
A) Dynamic list
B) Segmentation rule
C) Automation rule
D) Completion action
3. An Administrator imported a list of trade show attendees and added them all to the same Marketing Cloud Account Engagement campaign. A few months later, the Administrator wants to pull a one-time list of all of these attendees. How should this be accomplished?
A) Run a segmentation rule based on the Marketing Cloud Account Engagement campaign
B) Run a dynamic list based on the Marketing Cloud Account Engagement campaign
C) Look for the original list based on the Marketing Cloud Account Engagement campaign
D) Run an automation rule based on the Marketing Cloud Account Engagement campaign
4. The LenoxSoft sales team has received an influx of leads from the Product Interest form. Many of the leads are not located in the United States. LenoxSoft only sells to customers in the United States so the sales team has requested that these inbound leads get qualified based on country before being assigned.
How should they ensure only qualified prospects who submit the form are sent to the sales team as new leads?
A) Create an automation rule set to match any with the criteria of Product Interest form completed and Country field equal to United States with an action to assign prospects.
B) Add a completion action to the Product Interest form to assign prospects, then have sales users delete those not in the United States.
C) Add a completion action to the Product Interest form to assign prospects only if their Country field is United States.
D) Create an automation rule set to match all with the criteria of Product Interest form completed and Country field equal to United States with an action to assign prospects.
5. Is it possible to split Dynamic List to other Dynamic Lists?
A) False
B) True
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: A | Question # 3 Answer: A | Question # 4 Answer: D | Question # 5 Answer: A |
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