Salesforce MC-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Analytics & Performance Insights | 8% | - Marketing data visualization and performance insights - Standard dashboards and reporting selection |
| Topic 2: Data Modeling, Identity Resolution & Segmentation | 25% | - Data 360 Data Model Objects (DMO) and data relationships - Identity Resolution and unified customer profiles - Data ingestion, segmentation and audience activation |
| Topic 3: Agentforce & AI Innovation | 11% | - Predictive AI capabilities and use cases - Conversational messaging with Agentforce - Marketing Agents for campaign and audience automation |
| Topic 4: Campaign Design, Flow Orchestration & Content | 30% | - Flow design, orchestration, triggers and messaging - Activation templates, landing pages and multi-channel design - Personalization with Handlebars and dynamic content |
| Topic 5: Consent | 13% | - Consent data objects and records management - Consent management concepts and regulatory compliance - Consent banner configuration and collection methods |
| Topic 6: Platform Setup & Governance | 13% | - Marketing Cloud Next environment provisioning and Data 360 setup - Business Units, governance model, roles and permissions - Domain authentication (DKIM, SPF) and IP configuration |
Salesforce Certified Marketing Cloud Next Consultant Sample Questions:
Question #1
Northern Trail Outfitters ingests customer records from its commerce and loyalty systems into Data 360. The records represent the same customer but have different source identifiers.
How does Identity Resolution determine that these records belong to the same Unified Individual?
A. It applies match rules to compare profile attributes and identify Individual records that should be unified.
B. It merges the source records into a single Individual record based on survivorship rules.
C. It applies reconciliation rules to match records and determine the preferred attribute values.
Question #2
Northern Trail Outfitters is implementing identity resolution in Data 360 and wants to understand how subsequent runs affect credit consumption.
Which records does Data 360 process during each subsequent identity resolution run?
A. Only records that were created after the previous run
B. Only records that are new or have changed since the previous run
C. All source records in the data space
Question #3
Northern Trail Outfitters (NTO) runs a weekly promotional newsletter. NTO's Marketing Cloud Next Consultant has configured a record-triggered flow on the Lead object in Salesforce that fires when a lead clicks a specific product link in an email. The flow is meant to automatically opt the lead in to a product subscription using the Create Consent action, but the consent record consistently fails to create.
What should the consultant configure instead?
A. Add a Get Records element before the Create Consent action inside the same record-triggered flow to retrieve the Contact Point Email record, and use its ID as the input for the Create Consent action.
B. Replace the record-triggered flow with an audience flow using a segment of leads who clicked the product link, and use the Create Consent action inside that flow.
C. Create a Data 360-triggered flow on the Email Engagement Data Model Object (DMO), filtered on Clicks and the specific product link URL, and use the Send time Email Address field to create the consent record.
Question #4
A Marketing Cloud Next Consultant is implementing Marketing Cloud Next for a customer that currently stores all consent records in Salesforce CRM consent objects. The customer wants to understand how consent is managed in Marketing Cloud Next.
What should the consultant explain about the relationship between the CRM consent model and the Marketing Cloud Next consent model?
A. The CRM consent objects are the source of truth for Marketing Cloud Next consent.
B. The CRM consent objects are automatically synchronized with the Marketing Cloud Next consent model when Marketing Cloud Next is activated.
C. The CRM consent model and the Marketing Cloud Next consent model are completely separate, and a custom process is required to keep them in sync.
Question #5
Northern Trail Outfitters would like customers to choose whether they receive product updates by email or SMS for a given subscription, like newsletters or events.
Which data model object (DMO) stores the customer's consent status for each subscription and channel?
A. Communication Subscription Consent
B. Communication Subscription
C. Contact Point Consent
Solutions:
| Question #1 Correct Answer: A | Question #2 Correct Answer: B | Question #3 Correct Answer: C | Question #4 Correct Answer: C | Question #5 Correct Answer: A |
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