Salesforce MC-201 Questions & Answers - in .pdf
- Total Q&A: 306
- Update: Aug 26, 2026
- Price: $59.99
- Vendor: Salesforce
- Exam Code: MC-201
- Exam Name: Salesforce Certified Marketing Cloud Account Engagement Specialist
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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|
| Engagement Studio | 17% | - Distinguish between the components of an Engagement Program
- Explain Engagement Program structure and capabilities
|
| Visitors and Prospects | 8% | - Apply the appropriate plan of action using Prospect Audits given a scenario
- Describe the relationship between visitors and prospects
|
| Email Marketing | 20% | - Identify the capabilities and use cases for email given a scenario
- Distinguish between an Email and an Email Template
- Distinguish between the metrics collected in Account Engagement email reporting
|
| Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario
- Identify the capabilities, use cases and interpret reporting metrics for landing pages
|
| Administration | 11% | - Explain the relationship between Account Engagement and Salesforce
- Illustrate how to create, edit, and map fields
- Describe the capabilities of the Account Engagement Recycle Bin
|
| Lead Management | 24% | - Identify the capabilities and use cases of custom redirects
- Explain what a Grade measures and how grading is managed
- Explain the components and use cases of an automation rule
- Define the capabilities of a segmentation rule
- Define the capabilities of page actions
- Explain what a Score measures and how scoring is managed
- Distinguish between the capabilities of, use cases for, and how to create different types of lists
- Define the capabilities of a completion action
|
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
Question 1
A marketer has 4,000 total prospects in their account:
* 3,000 of which are opted in
* 500 of which are opted out
* 500 of which are in the Recycle Bin
What would be their Mailable Database usage?
A. 2,500
B. 3,500
C. 3,000
D. 4,000
Question 2
How can a visitor convert to a prospect?
A. Receiving a marketing email
B. Viewing an embedded form
C. Visiting a tracked website
D. Submitting a form on a landing page
Question 3
How can a Prospects score be changed?
A. Completion Actions
B. Segmentation rule
C. Profile
D. Manually
Question 4
New prospects match a dynamic lists rule criteri
a. This dynamic list is used as a recipient list on an engagement studio program.
What will happen to the new prospects if the program is currently running and the prospects have not run through the engagement studio program before?
A. The prospects are added to the program and automatically start processing through the program.
B. The prospects remain on the list, but are NOT added to the program until the next day.
C. The prospects are added to the program, but do NOT start processing until the program is paused and restarted.
D. The prospects are added to the program, but wait for a user to manually select them to process.
Question 5
How could a visitor convert to a prospect?
A. Watch a video hosted in Wistia
B. Open a Marketing Cloud Account Engagement email
C. Download an eBook
D. Submit a Marketing Cloud Account Engagement form
Solutions:
Question 1
Answer: C | Question 2
Answer: D | Question 3
Answer: A,D | Question 4
Answer: A | Question 5
Answer: D |
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