Salesforce AP-216 Questions & Answers - in .pdf
- Total Q&A: 122
- Update: Jul 09, 2026
- Price: $59.99
- Vendor: Salesforce
- Exam Code: AP-216
- Exam Name: Marketing Cloud Personalization Accredited Professional
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Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
1. A brand wants to view campaign performance of specific groups of users. How would they view this within the platform?
A) Use a segment to specify certain actions, which can be set as the goal for a campaign
B) Use a segment to setup a filter, then use the filter in campaign statistics
C) Use engagement compare functionality to see the differences in key metrics and behaviours
D) Use a segment to set a global goal
2. How often does Marketing Cloud Personalization poll the SFTP for new files for ingestion?
A) Daily
B) Immediately
C) Every 15 minutes
D) Hourly
3. What qualifies a web visitor to see any experience of a web campaign?
A) Einstein Next Best Action
B) Email campaign rules
C) Campaign tracking rules
D) Einstein Recipe Ingredients
4. A brand's website is seeing high traffic, but much of the behavior is anonymous. How does Marketing Cloud Personalization identities?
A) Marketing cloud personalization constantly monitors identifying information, then uses deterministic matching to determine if two same identity
B) Marketing Cloud Personalization synchronizes anonymous and known profiles once a day based on online traffic and data from offlineb) B. Marketing cloud personalization uses probabilistic matching to determine if two or more profiles represent the same identity
C) marketing cloud Personalization uses third party software to match anonymous and known identities
5. A customer receives emails from her favorite brand that are not personalized to her interest. What Marketing Cloud Personalization feature will help improve this customer's experience?
A) Rule-based targeting
B) Open time email
C) Surveys
D) A/B testing
Solutions:
Question # 1
Answer: B | Question # 2
Answer: D | Question # 3
Answer: C | Question # 4
Answer: A | Question # 5
Answer: B |
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